How Can We Help You?

The U&I Group's innovative use of traditional and non-traditional tools for ideation, voice-of-consumer research, and business building fosters quick decision-making and robust, adaptive company growth. The work of The U&I Group is especially impactful in the early stages of product and idea creation. It is also a powerful force in understanding the emerging dynamics of the competitive landscape.

Through purposeful integration of qualitative and quantitative product, sensory, consumer, competitive, and market information methods, The Understanding & Insight Group can help you answer questions or solve business issues related to:

• Opportunity analysis
• New product or business ideation
• Quick concept development
• Strategic product development
• Competitive understanding
• Package development
• Display development
• Product positioning
• The "essence" of the product experience

We can help you reduce consumer complaints and deliver an integrated product experience that generates an emotional connection with your consumer...

• Fueling and focusing your product development pipeline
• Improving chances for success through iterative learning
  early and often
• Establishing a Product Development Process where one
  doesn't already exist
• Going beyond words to communicate the essence of a product experience through images, sound, and movement