“One of our salesmen asked me if he could borrow the book (
Accelerating New Food Product Design and Development) over the weekend to read my chapter. He read the book cover to cover and said he learned more about new product development in one weekend than he learned in five years of research studies and talking to people. In fact, he thinks it's a must read for anyone in the food industry, and now my publisher wants to read it.”

Diane Toops
News & Trends Editor
Food Processing
Wellness Foods

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