| What Do They
Have To Say?
Stop the press!!! The reviews are in...... “A stunning and delicious
presentation.”.......“ The Best Seminar that I have attended in a long
time".......“Jacqueline was excellent”........“Great Information”.....
Toronto loves you. I will like to keep in touch to know about some of
your other amazing findings. Phillip Lee Wing
Program Chair-CIFST-Toronto Chapter The Food Development Group Need Help Leveraging Connections or Gaps Alexa Williams, PhD.
Research Scientist Frito-Lay Technology “I would like to let you know how pleased I have been with the results from the research that we did with your company using the new taste direction prototypes. The methodology using attribute cards as stimuli to prompt this product’s staff to discuss some of the negative attributes of their own brand produced incredible results. Your skill in applying this methodology allowed us to detemine that they are unhappy with some specific attributes of their brand and that their newly defined direction addressing this consumer preference might be the best chance at capturing some of this market share. Product Development is actively using the information gained by this research in creating prototypes.” Study Leader
Client Services “I have worked in a number
of situations where we have done something like this… I have
seen this level of detail before. I really appreciated when she said,
if you are in R&D this is how you might see it and what you would
do next with the data… If you are in sales and marketing,
this is how you might see it and what you would do next with the
data. It was very clear what to do next, and it was built from our
data!” Commenting on Value Mapping
Sales and Marketing Representative for a Flavor Company “After using the Getting IT! approach, I
have achieved the highest overall liking
scores ANYONE has ever seen for our
category or product. It is absolutely related
to our use of this approach to the voice of
the consumer. Thank you for teaching us
to hear them!” Senior Manager
Product Research “It really helped to talk out my thoughts and
concerns. You made me feel validated. Just
think, a few months ago before training, I
wouldn’t have thought twice about accepting
the research proposal from ‘the experts.’
Now I’m empowered to think through what
I’m really after and what options are available
to me.” Manager Handling Consumer Response
Global Consumer Packaged Goods Company “I cannot begin to thank you enough for
the wonderful job that you did last week.
It was a WOW experience for us. You have
shown us a process that is conceptually
sound and doable given our resources. It
gives us a path to follow on the all-important
consumer-to-product linkage.” Educator
MSU “I went to your seminar five years ago and
I still can’t get it out of my head. It is still the
freshest, most innovative way of looking at
a category.” Vice President
Consumer Packaged Goods for a Flavor Company “Thank you for a dynamic and interesting
presentation. I just reviewed it again and remembered why I was so
impressed! Great rescue.” Professor,Marketing
North Carolina School of Business “Your message is so different. Do you know
it? Everyone else comes in telling us to use them because everything
we have done is not right. You don't. That is really refreshing.” Fortune 25 Manager of Consumer Insights.
“What? You're a consultant AND you listen!
How refreshing!” Midwest Market Research Manager
“You're the first one's who have pulled
it all together and are talking where the issues are! No one else has.” Karen
Category Marketing Manager “Thank you for reviewing this. I will be completing the report and issuing it very soon. Thank you for your help with this project. Your expertise in the interviewing process allowed us to get the information that we needed to go forward.” Senior Project Manager
“Thanks to all for your hard work in Columbus. I was impressed and so was everyone else!!” Project Lead
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