The Understanding & Insight Group
Here is what we are: A business development and strategy practice for marketing strategy, innovation development strategy, new product development strategy, and new processes that enable the strategy. We have systems that accelerate strategy and development to produce best in class ROI's (return on innovation).
“People are consumers. Consumers ARE people.
-- News Briefs --
Melissa Jeltema took part in a November 19, 2014 Webinar on how consumer mouth behaviors affect product choices.
The Wall Street Journal
Why Food Companies Are Fascinated by the Way We Eat
Texture Is Almost as Important as Taste in New Products
By ANNE MARIE CHAKER
Texture is an area of increasing focus among food companies aiming to zero in on that perfectly crispy crunch or silky smoothness. Christine Kalvenes, vice president of innovation for Frito-Lay, and WSJ's Anne-Marie Chaker, join Lunch Break. Are you a cruncher? Or a "smoosher"?...read the article
Business development and strategy services directed to providing business data,
Passionate about understanding how
gathering business data, and synthesizing business data.