The Understanding & Insight Group   

Here is what we are: A business development and strategy practice for marketing strategy, innovation development strategy, new product development strategy, and new processes that enable the strategy. We have systems that accelerate strategy and development to produce best in class ROI's (return on innovation).

“People are consumers. Consumers ARE people.
It has to be about people.”
~Jacqueline Beckley

-- News Briefs --

The Understanding & Insight Group is a founding sponsor of the Quirk’s Event February 23-24, 2015 at the Marriott Brooklyn Bridge Hotel in New York. The sold-out marketing research and consumer insights conference showcases new innovation and competitive intelligence through workshops and face-to-face meetings with industry leaders.

Our colleague, Jennifer Vahalik, Director, Product Research Technologies, U&I Collaboration will be presenting "Mouth Behavior – A new discovery that changes product communication strategy” on February 23, 2015 at 3:45-4:15. Her talk is one that radically reframes the communication and evaluation of products with texture on a global basis.

The Wall Street Journal

Why Food Companies Are Fascinated by the Way We Eat

Texture Is Almost as Important as Taste in New Products

By ANNE MARIE CHAKER

Texture is an area of increasing focus among food companies aiming to zero in on that perfectly crispy crunch or silky smoothness. Christine Kalvenes, vice president of innovation for Frito-Lay, and WSJ's Anne-Marie Chaker, join Lunch Break. Are you a cruncher? Or a "smoosher"?...
read the article
 

 

Passionate about understanding how

      • how people use products
      • how people use YOUR products
      • building this deep understanding
        into significant business value
Business development and strategy services directed to providing business data,
gathering business data, and synthesizing business data.