Our Work

Training And Development


Getting It!®

Merging Understanding & Insight

Others Agree

12 Best Practices For Failure

Timeline for Development and Processes

Case Studies


Thumbnail of Knowledge Map

Click to navigate an interactive sample of a
Knowledge Map.

“Wow — this Knowledge Mapping exceeded my expectations. Cannot believe what we have learned in the first three hours!”

- VP, Innovation Global Fashion Company


Sample of the Value Diagram

Click to view enlargement of a Value Diagram.


Getting It!®

Understanding & Insight come together in the integration of a qualitative and quantitative system — a system for understanding deeply, clearly and quickly.

The Getting It!® System
Knowledge Mapping

Integrates key knowledge (both tacit and quantitative) and more current issues (trends, fads, business environment) into a physical map.
Sample of a Knowledge Map
Value Diagraming

Shows the consumer experience in terms of elements, consequences and attributes/behaviors/values.
Sample of a Value Diagram.
Hypothesis Formulation

Allows formation of Actionable Hypothesis as a benchmark to assess any possible anomalies…and refinement as more specific information is uncovered in later steps of the system.
Context Interviewing

Gets consumers to help you understand their total product experience in context.
Rapid Insight Testing

Assigns measures to qualitative feedback from internet based conjoint testing and helps define drivers of the consumers' experience.

Strategically develops products that perform in the marketplace by delivering brand promises and consumer desires.


Business development and strategy services directed to providing business data,
gathering business data, and synthesizing business data.

The U & I Group®
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